- My responsibilities spanned the full spectrum of Fortnite's digital ecosystem. I was instrumental in developing the game's social-first, influencer strategy at launch and led the creation of high-impact content across all digital platforms and campaigns.
- Developed bespoke videos & trailers.
- Created compelling social content.
- Digital out-of-home experiences.
- Integrated the Item Shop into live-stream events.
- Executed native console ad campaigns.
