Played a pivotal role in the creative evolution of Denny’s, transforming the brand from a classic American diner into a viral cultural icon.

• Helped defined Denny's distinct voice across social and digital channels.
• Produced bespoke video and motion graphics that served as the visual anchor for major brand moments.
• Designed and developed immersive, custom assets for the Denny’s App and web ecosystem.
• Owned the design and execution of high-performance digital advertising across all touchpoints.