- Established the creative vision and messaging strategy for the global launch of Civilization VII, ensuring the visual system and core narrative evolved effectively from pre-launch through post-launch.
- Authored the end-to-end messaging arc to drive awareness and conversion.
- Designed a dynamic visual system that provided variation while maintaining brand coherence.
- Enforced quality control of creative across all display, social, and programmatic channels.
- Guided multidisciplinary design teams from concept through final campaign deployment.
