ACTIVISION BLIZZARD MEDIA
- Directed the creative strategy and visual narrative for Activision Blizzard Media’s annual IAB Playfronts presentations and supporting digital campaigns. This was a mission-critical B2B initiative focused on persuading top media buyers and driving substantial ad revenue.
- Established the design system that governed the entire Playfronts ecosystem.
- Transformed sales data into a cohesive and persuasive cinematic experience.
- Supervised the development of all presentations and supporting social and digital assets, maintaining strict continuity across all touchpoints.
