Directed the creative strategy and visual narrative for Activision Blizzard Media’s annual IAB Playfronts presentations and supporting digital campaigns. This was a mission-critical B2B initiative focused on persuading top media buyers and driving substantial ad revenue.

• Established the design system that governed the entire Playfronts ecosystem.
• Transformed sales data into a cohesive and persuasive cinematic experience.
• Supervised the development of all presentations and supporting social and digital assets, maintaining strict continuity across all touchpoints.